WebTrends: Travel Industry
| Manoj Jasra - Tuesday, May 30, 2006 2 Comments |
WebTrends is becoming quite dominant in the Global Travel Industry. Selected as their vendor of choice, travel sector heavyweights are beginning to rely on WebTrends products such as WebTrends Marketing Warehouse and SmartView in order to better understand user behavior. These products allow users to perform deep segmentation techniques in order to gain much insight on their potential clients.
Here are some well known Travel Industry clients in WebTrends' portfolio:
- AAA
- Air Europa
- Carnival Cruise Lines
- Flybe.com
- Hilton Hotels Corporation
- La Quinta Corporation
- Lufthansa
- SAS
- Sandals Resorts
- STA Travel
- Swiss International AirLines
I think it's very beneficial to establish presence in a vertical target market because it allows a company to truly understand their client's pains and needs. This is because the same pains and needs come up again and again therefore one can apply similar strategies for different clients.
The Travel Industry is gigantic so I think this will continue to bring great success for WebTrends.
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so, webtrends is the only in this sector ? there are also others i think...?!