Microsoft is expected to select WebTrends as their analytics software of choice for their own website as well as their other property sites.

Microsoft will be using WebTrends On Demand and will be added to the list of WebTrends clients which includes companies such as: IKEA, General Mills and TicketMaster.

The news is set to be announced later on today by WebTrends.

I think I remember seeing the Microsoft Logo on Omniture’s client page, apparently Microsoft has been looking for an analytics solution since last May.

Source: WebTrends Press Release

WebSideStory is quickly following in the footsteps of Omniture by launching it’s Active Marketing Suite (which includes Analytics + Bid Management Software) in Europe. However, WebSideStory specifically only launched in the United Kingdom.

WebSideStory hopes to enhance their offerings by combining the power of their analytics software, HBX and their PPC management tools (Active Marketing Suite).

I imagine we’ll see more Web Analytics companies offering their services outside of North America in order to attract a large chunk of the online market.

Source: http://www.computing.co.uk/itweek/news/2157484/websidestory-hosts-online-sales