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“According to Coremetrics, 71% of marketers do not feel that traditional education methods prepare them for today’s information-led organizations. They feel they lack information, and over half want to improve their analysis and measurement skills, while 42% want a better understanding of user behavior and habits.”
Read further here:
http://www.blackenterprise.com/yb/ybopen.asp?section=ybin&story_id=95161572&ID=blackenterprise
