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Omniture Buys 9 Patents from IBM

Manoj Jasra - Thursday, July 27, 2006 0 Comments



"Omniture, Inc. a provider of online business optimization software, revealed the recent purchase of nine patents from IBM related to inventions and technology in the Web analytics, business optimization and behavioral targeting area."

Source: http://www.tradingmarkets.com/tm.site/news/BREAKING%20NEWS/321863/

This brings Omniture's total to 136 (patents they own or have access to). It will be interesting to see how Omniture incorporates some of these patents into current technologies such as Sitecatalyst, SearchCenter and Discover. Or maybe they have plans of developing something brand new.



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