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Determining a Topic's Buzz


When trying to determine how much buzz a particular subject has generated a person could use a few different sources. Lately, I have been using a combination of 3: Google Trends, Technorati and Blog Pulse.

Google allows you to see a trended chart in terms of Search and New Buzz with the ability to compare up to 5 topics. Technorati and Blog Pulse provide you with the perspective of bloggers. Technorati and Blog Pulse can show a little more granularity in that they can output results for specific terms such as “Web Analytics” where Google Trends can’t. Neither Blog Pulse or Google Trends show hard numbers whereas Technorati does. All 3 have the capability of showing trends over a date range.

Here are examples of data when comparing Google vs. Yahoo over the last 180 days.





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