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“AD MANAGEMENT COMPANY SALESFORCE.COM HAS acquired the start-up Kieden, which offers analytics and search campaign management. With Kieden, Salesforce.com will begin offering search engine marketing services for clients that want to buy keywords on Google.”
Benefits of this service will include:
- The ability for companies to better understand the value of Google Adwords
- Further insight on PPC keyword purchases
- Adds functionality for salesforce.com customers
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=47116&Nid=22722&p=369080
Well, kudos to them. Hope their new employees will be happy. Is downsizing in their agenda?
From what I have read/heard there was no mention of downsizing. Jason Wood appeared to have first hand insight on the new dealing: http://woodrow.typepad.com/the_ponderings_of_woodrow/