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SEMPhonic has recently released a whitepaper on Functionalism. It basically gives everyone a new paradigm to look at when analyzing websites and determining the metrics that matter.
President of SEMPhonic, Gary Angel gave me a sneak preview of this white paper and I was very fascinated by the new ideas presented before me.
KPIs at times, are way too high level and totally site oriented but by drilling down deeper by going to the page level will give Analysts that much more insight on how to make educated business decisions. What they present in the paper will really make good Analysts begin to use this approach in order to establish the importance of each page.
