Late last week I wrote an article at Enquiro.com focusing on what Search Marketing companies can do in order to better prepare them to handle B2B clients. The article focuses on roles within B2B companies as well as defining metrics that are important to each role.

"When providing services such as Search Marketing strategies to large B2B tech firms you will find that there are several levels of management to please (this is the case for many large corporations). With above average sales cycles and the focus to produce quality leads it’s important to establish the right metrics to satisfy all levels within the company..."

Read it here: http://www.enquiro.com/marketing-monitor/B2B-Know-Your-Roles.asp