A good reason to use FeedBurner to manage your blog or site’s feed is the subscriber data you get along with it. It’s nice to be able to see how many subscribers your site gets a day but you can also leverage the subscriber details to attract more subscriptions to your feed.




While in your Feed Stats you can click on "See more about your subscribers »" this takes you to the various feed readers visitors have used. Personally I noticed that Bloglines and NetVibes made up nearly 40% of the feed readers used for my site. By using this insight I added the ability for users to subscribe via NetVibes on my blog and moved the Bloglines image to the very top. Looking at these trends helped me in tailoring my blog’s experience to my visitors.