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Cory Bates over at UseTube recently conducted a small usability study which focused on user experiences on 2 different pages (simple text based vs. graphical intensive). Both pages had corresponding call to actions and at the end of the study users rated their experiences.
Eye-Tracking technology was used heavily in this study which resulted in very detailed heat maps of user trends.
It’s cutting edge and definitely worth a read, click here to read the rest: http://usetube.blogspot.com/2006/11/engagement-vs-recall-small-eye-tracking.html
