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WebSideStory Inc recently announced they will be partnering with automated SEM software provider, SEMDirector. They will be integrating their unique offerings to create robust solutions for search marketing and advertising.
WebSideStory already has very strong presence in Analytics, recently CMS (Publish 4.0) and now want to take a bigger bite out of SEM. I do have to hand it to them, by offering such a broad range of products (which are all integrated) really solidifies them as one of the few companies offering a complete solution.
“SEMDirector is pleased to announce this partnership and the integration between the SEMDirector portfolio of search marketing automation solutions and WebSideStory HBX Analytics. Today, the SEMDirector portfolio of search marketing automation solutions helps some of the world’s largest organizations and most recognizable brands to optimize paid search bid strategies and automate organic search engine optimization programs. Together these two suites deliver the most comprehensive and actionable information available in the market, explained Dema Zlotin, vice president of business development for SEMDirector, Inc.”
“SEMDirector technologies will leverage the visitor behavior information collected by HBX Analytics to make specific recommendations for improving paid bid strategies and increasing online advertising ROI. Using the integrated capabilities of HBX Analytics and WebSideStory Bid, our customers can then easily implement those recommendations on major pay-per-click networks.”
News Source: http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20061128005438&newsLang=en
