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Late last week WebSideStory announced the release of their latest On Demand CMS system which integrates directly with HBX Analytics. From my experiences in implementing web analytics there sometimes have been difficulties implementing web analytics on a website powered by a CMS, so I was very intrigued with the idea of having a CMS system with Analytics built write in.
Some key benefits include:
• “Integrating Content From External Sources – In keeping with WebSideStory’s industry leading Web 2.0 capabilities, WebSideStory Publish 4.0 enables marketers to easily integrate content from other sources into their site, including RSS feeds, database information, news articles and data from mapping services.
• PHP-based Templating System – Using enhanced scripting capabilities that leverage one of the most popular programming languages on the web, WebSideStory Publish 4.0 allows for much more sophisticated content creation. In addition to enabling analytics-driven content, this new system can automatically build a site map, generate site navigation based on the architecture of a site, or make sure content meets certain criteria, such as requiring FAQs to end in question marks.
• Automatically Generate HBX Analytics Tags for Easy Analysis – When a new page is created in WebSideStory Publish 4.0, an HBX web analytics tag will automatically be customized and installed, providing for easy implementation and analysis.
• New and Familiar User Interface – WebSideStory has a new interface that enables online marketers who utilize multiple applications in the WebSideStory Suite to work in a familiar application environment with a common look and feel.”
I can’t believe they are trying to take on CMS companies. Couldn’t they have just done this through a partnership?
That would have been a good option because then they could have just built from that CMS partner’s client list.
In an upcoming interview you’ll find out that WebSideStory is more than just an analytics company.