WebTrends Marketing Warehouse 2.0
| Manoj Jasra - Sunday, November 26, 2006 0 Comments |
WebTrends Inc recently launched version 2 of their powerful on-the-fly behavior analysis and real-time visitor segmentation product - Marketing Warehouse
New features include:
- High Value Events – which captures actions visitors perform online, without requiring
marketers to ‘reprocess’ data or make changes to their web site
- Visitor 360 – which combines behaviour information with any other visitor information held in other systems, such as account histories, demographics and purchase data
- Visitor Quick List – which enables marketers to pull lists of visitor IDs, e-mail addresses and other attributes into other systems, such as e-mail marketing programmes.
Source: http://www.mrweb.com/drno/news6167.htm
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