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Zaaz’s Jason Burby wrote a very useful article over at Clickz for individuals who want to get into the Web Analytics industry and become experts in the field.
Some of the main points in Jason’s article include:
- Understanding the business goals of an organization and finding opportunities to improve them (he further says that this is the main key to becoming a good analyst rather than being an expert with one software tool).
- Inexperienced analysts should consider joining a smaller firm when entering the industry or for a firm that provides analytics consultation part time.
- Jason points out that finding a mentor to help guide you during roadblocks can be very beneficial.
Read the full article here: http://www.clickz.com/showPage.html?page=3624108
Avinash Kaushik recently conducted an interview with Jason Burby which is worth checking out as well.
