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The GA Experts Blog posted about a very useful report developed by Akamai and Jupiter Research which reports that the average load time that an online shopper will wait for a site to load is down to 4 seconds (down from 8 last year).
The GA Experts Blog mentions the following key findings from the report:
- One-third of shoppers with a poor experience abandoned the site
- 75% were unlikely to shop on that site again
- 30% of dissatisfied customers will develop a negative perception of the company or tell their friends and family about the experience
- 65% indicated they are likely to return to a site that is easy to navigate, particularly during the registration, log-in and checkout processes
The blog also mentions how Google Analytics can help add insight in finding website issues:
Of course, Google Analytics has a role to play as well. There are several reports under Content Optimisation -> Web Design Parameters that can tell you what technologies and connection speeds your users have, thereby allowing your web designers to build the site that is best for your market. Configuring tracking on your transaction process and adding this to your reports as a funnel can also highlight any bottlenecks in your purchasing process (Content Optimisation -> Goals & Funnel Process) that are driving customers away.
A great user experience is mandatory in order to compete in the online market today because with so many people on high speed connections, a fast loading site is not a “nice to have” anymore it’s a necessity. If a user abandons your site because of slow load times it’s as if they have walked up to the front of the store and just before they got to the doors, they turned around and left. This equates to a very poor and short-lived user experience. So make sure you analyze your server load times, debug your code thoroughly, test and re-test.
Source: http://www.ga-experts.co.uk/contact.php
