Lately I've seen SEM and Web Analytics grow even closer together with WebTrends Inc. purchasing SEO firm ClickShift and WebSideStory partnering with SEMDirector.

So it was a perfect time for Avenue A | Razorfish to release a report tying those same 2 concepts together titled "Actionable Analytics"

This report demystifies the world of web analytics by answering 14 questions every marketer should ask to apply analytics for better business results. We provide several break-through ideas in the report, such as how to use analytics to find the right mix of advertising dollars for direct reponse and brand marketing campaigns.

Download a free version of the study here.