Lee Odden over at Top Rank Blog has been doing some fantastic coverage of the Search Engine Strategies show in Chicago. Unfortunately I couldn't make it out but reading Lee's post keeps me very uptodate.

His post today was regarding a session on web analytics and included a great list of takeaways. Here are a few from that list I also found useful.

• Keep an eye on exit rates and how they compare to entrance keywords.


• Latency is a big thing as someone may look today, but not buy for a few weeks or months if the purchase is large.


• A month to month change is not a trend. 6+ months show trends.


• Run more than one analytics package if you feel that your current one isn’t doing well. Two or three or more packages can all run at once.

Read the full post here: http://www.toprankblog.com/2006/12/morning-sessions-analytics/

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