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Yesterday Web Analytics giant, WebTrends Inc. announced the purchase of online marketing company ClickShift. This move should be very beneficial for WebTrends because they will be able to leverage ClickShift’s expertise in online marketing. WebTrends will also be able to offer products and services which are part of a total online marketing solution. I find it very interesting that this move is so close to WebSideStory’s partnership with SEMDirector. I wonder if Omniture will follow suit.
“As WebTrends evaluated its strategic options to offer our customers a leading online marketing optimization solution, it quickly became clear that marketers have many unmet needs in this area,” said Greg Drew, CEO and president, WebTrends. “With ClickShift, we’ve found a perfect blend of deep online advertising expertise and innovative technology that solves fundamental challenges facing marketers. We’re extremely pleased to welcome such a talented team to the WebTrends family.”
Read the full press release here
Hi Manoj,
Nice site you’ve got here.
Just want to let you know that Omniture created a partnership with SEMDirector back in September, have a read here – http://www.omniture.com/press/281
You’ll see it’s interesting to note that Omniture were fairly quiet about this, yet WSS managed to get a lot of coverage of their announcement.
Cheers, James
Thanks for that update James. I guess I missed that announcement. I wonder how the different relationships will co-exist and who will capitalize more from it.