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1.) Please tell me a little bit about yourself (and your company) and your background.
Adisem, AdWords Management for the rest of us, is a fully automated AdWords Management and Optimization website focused on medium sized, existing online advertisers. As of January 2007, Adisem is managing 120 customer accounts. As distinct from earlier software packages, Adisem is an automated, non rules based system, total time to set the system up is 2 minutes.
Ron Drabkin is VP of Sales and Marketing at Adisem. Prior to Adisem he was a co-founder and VP of Business Development at JRG Software; Ron lead the successful effort to sell JRG to CDC Software. Prior to entering the startup world, he spent his career as a manufacturing and supply chain manager at Intel Corporation.
2.) What is your product (also talk about various versions if applicable)?
Adisem’s product automates management of the day to day AdWords pricing. It imports prices, keywords, histories from AdWords via the API and runs them though patent pending software. Once it comes up with the new, better prices, it puts them back into AdWords automatically. In addition, Adisem offers click quality monitoring screens that allow customers to see who is driving traffic to their site, and exclude the poor quality ones from their Google Ads.
3) What target market is the product geared for?
Adisem is targeted at medium sized advertisers. Although we have customers of all sizes, most typically the largest advertisers will have some combination of complicated internal software, in house experts, or external agency management, and therefore do not need an automated approach. In addition, smaller advertisers, or beginning advertisers, may benefit from advice from an expert in setting up their campaign, prior to automating the day to day with Adisem.
4.) What user pains does your product solve?
Adisem addresses two pains. By automating day to day pricing management and Adwords settings, it saves time for busy advertisers. In addition the optimization typically generates a combination of lower price per click/action and more clicks/actions. Improved results of 25-35% are typical.
5) What is the cost of your service?
All Adisem customers get a two week free trial so that they can see if the service works before paying anything. After the two week period, the charge is 10% of adwords spend, calculated automatically at the end of the month and charged to a credit card. There are no commitments, no minimums and cancellation/reset can be done at any time.
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