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Google has always been the best at having full integration within its suite of products. Over at the Google Analytics Blog, the Google Analytics Team has posted part 1 of a multi-part series on how to setup tracking on Google Checkout.
Merchants can use Google Analytics to track buyers who leave their sites to complete the checkout process with Google Checkout. With the help of Google Analytics, Google Checkout merchants will be able to separately track activity on:
1) the Login page, or the first page to appear after a buyer click the Google Checkout button,
2) the Place Order page, which appears after the buyer logs in to Google Checkout, and
3) the Order Confirmed page, which appears after the buyer places the order.
With all these relatively inexpensive and free services provided by Google, the average small-mid sized business owner doesn’t have to look far for a way to propel their website in the online market space.
