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Leading European Web Analytics Provider, Instadia has been acquired by Web Analytics Heavyweight Omniture Inc. Instadia’s tools will be integrated into Omniture’s platform and will give Omniture a stronger reach into the European Market.
Instadia ClientStep™ is the leading solution for controlling and optimizing web sites using real-time tracking, reporting and analytics. Instadia ClientStep™ delivers critical web intelligence by tracking and combining online behavior with visitor opinions to provide full understanding of your visitors’ motivations and experience of your web site.
Will 2007 be the year where we’ll see smaller Analytics firm get taken over by one of the Big 3 (WebSideStory, Omniture, WebTrends). Last year we did see quite a few alliances begin to develop between Analytics vendors and SEM Firms.
Source: http://www.techrockies.com/story/0007148.html
