StatCounter has made yet another addition to their web analytics framework by adding the ability to label IP addresses that visit your site.

Here’s the offical post from the StatCounter Forum:

How this gives value to users:

- Help you identify click fraudsters
- Make it easier to see when “the competition” has visited your site
- Identify recurring visitors
- Let you see just how many times your mom has been admiring your site…

So no more spreadsheets, no more post-it notes, now you can name IP addresses which visit your site.

- Login to your account.
- Click the stats for your project.
- Click “Recent Visitor Activity”
- Click the new “Label IP Address”
- Give it a description and you’re DONE!

FeedBurner has added to their publisher engagement metrics by expanding their Headline Animator service to include Headline Animator Stats

For the tens of thousands of you currently using FeedBurner’s Headline Animator service, you’ll notice a new “Headline Animator Stats” option on your Analyze tab. FeedBurner is reporting “Views,” the number of times your Headline Animator was requested and displayed on a web site, in a feed, in email or anywhere else (for example, in a feed via email that you’re viewing on a web page). This first step on content promotion metrics points out where people are most frequently seeing your content promotion widget. We have several more pieces of work on the Headline Animator front to finish off and then we’re going to start weaving together all of the content measurement pieces we provide into a unified engagement dashboard.

I have been using the headline animator in my email signature so it will interesting to eventually see the level of click throughs back to my blog.