|
|
JupiterResearch, which declared WebTrends Inc the market leader in Market Suitability has given Omniture Inc. the highest rating for overall business value in Web Analytics. The constellation report measures Vendors on the following criteria:
- Experience
- Market Share
- Technical Support
- Customer Retention
A testament to Omniture solutions’ strength and flexibility, the JupiterResearch report notes, “With its latest release of SiteCatalyst 13, Omniture has simplified site and user administration by exposing more application features to end users and reducing need for vendors’ intervention. Additionally, with the release of Omniture Genesis — a new plug-and-play solution designed to decrease the complexity of measuring online marketing campaigns by automating the integration of third-party marketing applications — Omniture greatly reduces the complexity often associated with third-party vendors’ data integration.”
Having used version 13 of SiteCatalyst quite frequently, I am very impressed with administration features which gives more power to the end users. I can add various types of conversions, variables, and correlations without having to ask Tech Support. Their Tech Support team is actually very knowledgeable and point us in the right direction when we are stuck with some complex problems. The introduction of Omniture Genesis is a brilliant idea because so many companies need data from various sources integrated together.
Congrats Omniture
Source: http://www.marketwire.com/mw/release_html_b1?release_id=212321
