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This week was a big week for Omniture Inc. Not only did they announce the acquisition of behavioral targeting company, Touch Clarity, but they also released version 2.0 of their powerful analytics segmenting software: Discover.
I was very lucky in getting an interview with Chris Parkin (Sr. Director of Product/Solutions Marketing at Omniture) before the release of Discover 2.0. Here’s the interview with Chris Parkin.
Omniture Discover 2.0 Key Features:
- Real-Time Segmentation: Allows users to create and simultaneously compare multiple customer segments and key performance metrics to identify and optimize the most profitable customer segments
- Multi-Dimensional Site Analysis: Provides visual analysis of site navigation by customer segments using color, size, movement, position and volume which helps businesses to improve site design to drive an increase in desired customer actions such as: revenue, subscriptions, form completion, pages viewed, trips booked, etc.
- Virtual Focus Group: Provides deep insight into the unique site experience of an individual customer within a selected segment to better understand their requirements and preferences in order to make changes in real-time site design, content and promotions to enhance the customer experience
- Advanced Fallout Analysis: Allows users to dynamically builds and analyze the effectiveness of online processes to more effectively improve customer conversion or understand content interest
- Dynamic Path Flow: Helps interactively explore unique customer paths to optimize content placement and page navigation
Download Discover Data Sheet
Download Online Marketer’s Segmentation Guide
Discover 2.0 Screen Shots (click for full view)
Cool. Thanks for posting the interview. I’ve posted on my own experiences with D2 and some thoughts. The posts are here for my overview and here for some opinions about it..