Earlier this month the JenSense Blog reported about Google Testing yellow background on sponsored ads above the search results.

Today I am noticing similar results (see/click image below). It's amazing how much more the top sponsored ads standout compared to the rest of the page. If Google plans on implementing this change globally I am curious to know what kind of performance increases websites will see when advertising in the top sponsored results. If the CTs increase significantly I imagine that Google could raise it's AdWords premiums and advertisers would still pay for them.

Labels: Google