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Recently, I got the opportunity to catch up with Maven Networks’ Senior Vice President of Sales and Business Development, Nick Troiano. During this time I was able to get his insight on the latest WebTrends Inc./Maven Networks collaboration.
Listen to the audio below:
Here are some of the questions I asked Nick:
- What does Maven’s collaboration with WebTrends mean for Maven’s clients? Specifically, how does it benefit them and how can they make better business decisions?
- Your clients’ customers should also be benefiting because they will receive a more focused solution after your clients better understand trends in content and consumption.
- How soon will the Implementation of WebTrends take place?
- What will be involved in Getting WebTrends tracking implemented onto your framework?
- With new analytics intelligence installed, will your clients expect to see any increase in regular premiums?
- Why did Maven Networks select WebTrends? What does WebTrends offer that someone like WebSideStory or Omniture doesn’t?
- Do you plan on releasing whitepapers or case studies on the pre/post effects of the implementation of WebTrends?
