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Eric Enge over at Search Engine Watch wrote an excellent blog post talking about 9 ways to leverage web analytics to help grow your business. He began his post by mentioning one of the most important points to note about web analytics: Invest in the people not in the software.
Here are the main points that are addressed in Eric’s Post:
1) Find out what search terms are converting
2) Find out how your landing pages are converting
3) Setup and Manage A/B and Multivariate testing
4) Use the Referrers report
5) Spot a missing long tail
6) Latent Conversion Tracking
7) Comparative Traffic Analysis
Competitor Search Term Analysis
9) Search Funnels
I’d like to add a 10th point of my own which is to segment absolutely everything. It’s great to understand your conversion rates and most popular pages but you can really start making business decisions by segmenting those metrics by referring domains, keywords, regions, visitor segments and campaigns.
Read the entire post here: http://searchenginewatch.com/showPage.html?page=3625670
Hi,
You mention on how to find out. Can you please make it more elaborated.