Kraig Swensrud is the Sr. Director of Marketing Products at Salesforce.com. Recently he developed 7 best practices to help marketers adapt to "Marketing in the Google Era." I was very fortunate in being able to talk to Kraig about his best practices, listen to the podcast here:


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Here is the overview of my questions/topics during the converation with Kraig Swensrud:

I started by asking Kraig's motivation's for developing these best practices

1) Invest in your web properties: Are you referring to leveraging your business's website to its full potential through the understanding of what's happening on it?

2) The second tip is to Invest in Search Marketing and being in this Industry makes it a no brainer for me, yet not everyone takes advantage of it.

3) Tip 3 is to Make your Message Relevant. I can't stress the importance of this practice with personalization in the forefront.

4) Create Landing Pages for Each Program is the next practice. Matching content to the intent of the user will definitely lead to stronger conversion rates.

5) Tip 5 is to Measure Everything, in Real Time. Can you explain the advantage of measuring real time versus measure yesterday's data?

6) Use the Web for PR is tip 6 and in your PDF you discuss the power of Blogging and Syndication.

7) The Final tip is to engage your community and in a consumer driven market this concept becomes very important.

Here is the link to Kraig's webinar on the 7 best practices: Webinar Slides

Also see the Sales Force Marketing Blog

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