While comparing web analytics products on Google Trends yesterday I noticed that WebTrends has always had a strong presence in terms of search volume but over the last 6 months to 1 year Omniture has really started to make its presence felt. Both HitBox and WebTrends have remained solid since 2004 while Omniture's upwards trend began in early 2005. In my comparison I didn't use words such as SiteCatalyst or WebSideStory simply because they didn't register very strongly on Google Trends' scale, regardless it's still very interesting. WebTrends = Red, HitBox = Orange and Omniture = Blue.




You throw Google Analytics into the mix and the other web analytics products pretty much flat line:

Labels: Web Analytics