SEMPO, (Search Engine Marketing Professional Organization), www.sempo.org/training, will very soon be launching its advanced level of distance learning classes for online marketing professionals. The Advanced SEO (Search Engine Optimization) classes follow the successful launch earlier this year of the online-based SEMPO Institute and its inaugural class, the Fundamentals of Search Marketing.

Advanced SEO consists of 15 lessons including keyword research, site architecture, advanced link building, editing and optimizing pages, web analytics and brand management. Curriculum cost of the Advanced SEO classes is $1,750. Students can register online for the advanced or fundamentals classes at http://www.sempo.org/learning_center/institute.

“SEMPO Institute has already proven itself to add value, not only to seasoned marketing professionals but also to those who want to build a career in online marketing ,” says SEMPO President Jeffrey Pruitt. “Feedback from our first Fundamentals of Search Marketing class shows 80 percent of the students say they would recommend the course, and/or take the advanced classes as well,” he adds.

Among the students who are getting a practical career boost from the SEMPO Institute is Susie Kleiner, who now handles SEO marketing for
www.catalystexhibit.com. Due to a series of personnel shifts at her company, Kleiner found herself in charge of SEO with no prior experience. She enrolled in the Fundamentals of Search Marketing Course and now has the foundation to manage the SEO function for her company, and grow her own career.

“Fundamentals of Search Marketing was an easy to follow, self
paced course. It allowed me time to get a handle on sections that I struggled with, and yet, move along at a good pace on areas that I felt more comfortable with. It gave me the basic knowledge to understand the SEO jargon, which has put me on a path of an ever expanding field,” Kleiner says. “I’m looking forward to also taking the Advanced SEO class,” she says.

Curriculum

The Advanced SEO curriculum consists of five modules with three lessons each:

Module 1: Advanced Keyword Research: Lesson 1: Keyword Discovery Tools, Lesson 2: Refining Keyword Lists, Lesson 3: Practical Application Keyword Discovery

Module 2: SEO Diagnostics and Audit: Lesson 1:, SEO Server Configuration, Lesson 2: Site Architecture, Lesson 3: SEO Web Site Page Construction and External Influences

Module 3: Advanced Link Building: Lesson 1: Advanced Internal and External Linking, Lesson 2:Strategies to Acquire Good Inbound Links Lesson 3: Attaching Links

Module 4: Editing & Optimizing Pages: Lesson 1:How to Write Good Copy Using Keywords, Lesson 2: How to Deal with Pages Moved or a Remodel Lesson 3: Large Sites & Difficult Programming

Module 5: Reports and Analytics: Lesson 1: Reporting, Lesson 2: Web Analytics, Lesson 3: Brand Reputation Monitoring and Management

SEMPO Institute Dean Terry Plank says students will be tested and graded on each of the 15 lessons, and will need a passing grade of 75% or higher in order to receive a formal Certificate of Completion.

Fundamentals of Search Marketing consists of 14 lessons intended to give the student a high level understanding of the essentials of Search Engine Marketing. Cost of the Fundamentals course is $499.

SEMPO membership is not required to take the training but SEMPO encourages new members to join and take advantage of the 20 percent member discount on course fees (30% for Circle members). SEMPO offers military personnel and fulltime students a 50 percent discount on course fees, to encourage an influx of new talent.

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