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I love looking at numbers which revolve around market share, web usuage and competitive analysis and nobody does it better than Nielsen/Net Ratings and HitWise. I thought I’d share some data that I found interesting:
US vs. Australia Web Usage Statistics at Nielsen/Net Ratings (User Segment: Home)
US
| Sessions/Visits Per Person | 70 |
| Domains Visited Per Person | 125 |
| PC Time Per Person | 86:06:24 |
| Duration of a Web Page Viewed | 00:00:57 |
| Active Digital Media Universe | 60,084,576 |
| Current Digital Media Universe Estimate | 64,291,812 |
Australia
| Sessions/Visits Per Person | 47 |
| Domains Visited Per Person | 67 |
| PC Time Per Person | 39:58:03 |
hi, Manoj, how are you today?
“Is this saying that Australians are more active in terms of outdoor or non internet activities or are Americans simply addicted to the internet?”
I wonder how much the ‘market’ plays a role in this? How many AU-specific websites are there vs US-specific? I wonder what broadband penetration’s like in each?
Interesting topic!
daniel
Hi Daniel
Segmenting this data by region specific website as well as broadband penetration would be very interesting.
I am sure the paid version of these reports offer insight like that.
I live in Australia..I probably consume an hour a day…but very slowly. My wireless is maxed at 11 Mbps…
I think Anonymous has it right. We are moving to Oz for a year and I’ve been pricing ISPs. Wow, at least twice the price and half the speed. So the time and money are constant, only the number of pages you see changes.