US, Australia, Web Usage and PhotoBucket
Manoj Jasra - Monday, April 16, 2007
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4 Comments
I love looking at numbers which revolve around market share, web usuage and competitive analysis and nobody does it better than Nielsen/Net Ratings and HitWise. I thought I'd share some data that I found interesting:
US vs. Australia Web Usage Statistics at Nielsen/Net Ratings (User Segment: Home)
US
| Sessions/Visits Per Person | 70 |
| Domains Visited Per Person | 125 |
| PC Time Per Person | 86:06:24 |
| Duration of a Web Page Viewed | 00:00:57 |
| Active Digital Media Universe | 60,084,576 |
| Current Digital Media Universe Estimate | 64,291,812 |
Australia
| Sessions/Visits Per Person | 47 |
| Domains Visited Per Person | 67 |
| PC Time Per Person | 39:58:03 |
| Duration of a Web Page Viewed | 00:00:51 |
| Active Digital Media Universe | 11,504,692 |
| Current Digital Media Universe Estimate | 15,045,473 |
The above data shows that US users (at home) spend almost twice as much time on the internet as Australian users - 2.86 hours a person per day in the US vs. 1.3 per person per day in Australia. Is this saying that Australians are more active in terms of outdoor or non internet activities or are Americans simply addicted to the internet?
HitWise
The market share of visits to Photobucket was up 3.9% on Wednesday, April 11, 2007 versus an average of the previous 4 Wednesdays. As I wrote last week, Photobucket received 57% of its upstream traffic from MySpace in March 2007. The table below shows the Photography sites in MySpace's downstream in March 2007, and Photobucket accounted for 73% of Photography category visits leaving MySpace (1.60/2.19) Photobucket is by far the most dominant photo website for MySpace users. (Note: this data counts actual visits to the photo websites, not views of the websites' hosted content within MySpace.)
73% of Photo Traffic! That's huge, nice work Photobucket. I guess the MySpace target market just doesn't like Flickr.
When comparing downstream traffic from MySpace, Flickr was number 7 on the top photo sites following PhotoBucket, Slide.com, Rock You!, Image Shack, Picture Trail and ZingFu. Webshots, Yahoo Photos and Verizon's Picture place comprise the rest of the top 10.
Source: HitWise Blog
Labels: Industry News
hi, Manoj, how are you today?
"Is this saying that Australians are more active in terms of outdoor or non internet activities or are Americans simply addicted to the internet?"
I wonder how much the 'market' plays a role in this? How many AU-specific websites are there vs US-specific? I wonder what broadband penetration's like in each?
Interesting topic!
daniel
Hi Daniel
Segmenting this data by region specific website as well as broadband penetration would be very interesting.
I am sure the paid version of these reports offer insight like that.
I live in Australia..I probably consume an hour a day...but very slowly. My wireless is maxed at 11 Mbps...
I think Anonymous has it right. We are moving to Oz for a year and I've been pricing ISPs. Wow, at least twice the price and half the speed. So the time and money are constant, only the number of pages you see changes.