Jennifer was also able to get first hand information from Paul Apodaca, Director of Program Management at Yahoo Search Marketing:
"Our Web analytics program," he explained, "was developed from the standpoint of someone trying to understand their Web site's performance, whether that be a marketer or an IT person. But our Full Analytics program doesn't show all of those reports. We have tailored the display to suit the specific needs of search engine marketers."
Apodaca just hinted at the first major difference between Yahoo's Full Analytics offering and Google Analytics: Yahoo isn't giving search engine marketers information it deems unnecessary to their online advertising mission.
Yahoo's Analytics program however will come with a price, potentially $6000 annually for premium users where as Google Analytics and its 82 reports are absolutely free.
Read the full story here: http://www.newsfactor.com/story.xhtml?story_id=101006QABBI8
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