Free Whitepaper: The Web Analytics Business Process
| Manoj Jasra - Tuesday, May 15, 2007 4 Comments |
Web Analytics Demystified's Eric Peterson is giving away a free whitepaper he has developed on how businesses should conduct web analytics.
The Web Analytics Business Process is a series of business processes and sub-processes that, when considered collectively describe the ongoing activities that any organization needs to master to be successful with web analytics. These are management processes like "Define Business Objectivesfor the Web Site" and "Allocate Appropriate Resources" and operational processes like "Collect Data" and "Distribute Reports and Analysis."
The 18 page PDF looks at the following 10 areas in relation to a Web Analytics Strategy.
CRITICAL PROCESS #1: Assign Ownership
CRITICAL PROCESS #2: Define Business Objectives
CRITICAL PROCESS #3: Allocate Resources
CRITICAL PROCESS #4: Establish a Model for Reporting and Analysis
CRITICAL PROCESS #5: Track Return on Investment
CRITICAL PROCESS #6: Plan the Implementation
CRITICAL PROCESS #7: Validate the Data
CRITICAL PROCESS #8: Define and Design Reports
CRITICAL PROCESS #9: Conduct Analysis
CRITICAL PROCESS #10: Run Controlled Experiments
Click HERE to download the PDF.
Labels: Web Analytics
Manoj: Thanks for spreading the word about my process paper. To follow it I hope to have the top-level results from my recent survey, sometime next week if I can find enough time to write ;-)
Cheers,
Eric T. Peterson
CEO, Web Analytics Demystified
http://www.webanalyticsdemystified.com
No problem...I bet you could have even sold it :)
They seem good but a bit out of order.
If you have ever run projects especially W/A projects which tend to be P.I.T.A. Some of his steps are just plain out of order. Can't #2 until you allocate someone to define them. Can't do #5 until you can do #7-10 and those are a bit out of order too.
I will like to see Eric's response to the process order sequence.