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Web Analytics World Blogging Contest – entry by Ed of http://thepisstakers.com/
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What is search marketing? It is complex and confusing at first glance, that’s what it is! But once you see that it is a blurring of edges, and a mishmash of ideas and philosophies, all leading inexorably towards an on-line search world, powered by the hydro electric turbines behind Google’s servers – then it becomes simple.
Whether they realise it or not, buyers will go to the same place as sellers, just from a different account. And the header on all checks and accounts will bear that annoyingly simple and effective Google name. And if advertisers and publishers write out a check to someone else, Google will get a cut of that too. Google will be the common thread in search marketing at the front and the back end.
Don’t even go there with blabbering, questioning ideas about Yahoo and Microsoft being a main player. Just open your eyes and see the roses. Go to Google now, input “Search marketing” and what happens? You will be shown, amongst other things, Yahoo, promoting the newly renamed Overture service. Overture, or whatever it is called, is where we find Yahoo’s solutions for online advertisers and publishers. The yahoos didn’t appear top of the list by magic, but the results for Google are magic.
Yahoo may start their Overture customers off within Yahoo, but once in the wild, Google powers it all thereafter, and gets a cut of the search marketing pie. They have it sewn up. They get revenue from Yahoo, their greatest competitor, from step one of any marketing campaign to attract clients to Overture. The remaining advertisers in the world will sell goods and services to the public, via Google search, as well as sell spots on their websites to advertisers seeking a public platform – powered by Google search, with prices based on Google PR. And lest we forget, publishers are also the advertisers who purchase spots from other publishers advertising other companies goods and services. And everyone bar a few percent, trust in Google, not Yahoo. Has your head exploded in realisation yet?
Google will power the search world, the heavy lifter for hundreds of permutations and mutational search engine fronts. The Yahoos, Blingos, Winzys and pay-to-search outfits are just tapping into Google search. No worries, just a fact that Google is the man.
The people who can leverage the power of Google will win. The ones who try to fight the Google trend will fall by the wayside, or if they succeed by other means, they will be deluded. The idiots who relate “My internet marketing success story without Google” will be like Emperors with no clothes, but in reverse. They will be covered in Google, they just won’t see it, or admit to it. Affiliates need Google, pay to post need Google… People will kid themselves that they did it alone, outside of or with minimum need for Google’s sphere of influence. If they did well online, however, then so did Google.
The Pisstakers will eventually adopt a few revenue streams but one thing we won’t be doing is trying to go it alone, sticking 2 fingers to the Googloids. We need them to drive millions of searches to one of millions of potential URLs – ours! If that means writing checks to Google, bring it on, they do it fast now, so what’s the issue? Not that we won’t be trying to leverage their search engine power for best effect, but we won’t be moaning at them, after all, they have created the search marketing industry from almost nothing. As you sit at your desk counting checks, remember that! Without Google, you would have to get a real job.
And won’t it be funny to hear people saying, I wish Microsoft could do something to knock Google off course, for the sake of competition!
Ed is the editor at The Pisstakers http://thepisstakers.com, where he writes satirical and tongue-in-cheek posts about the funny stuff in tech and news.
