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Podcast: Interview with Phil Kemelor – Web Analytics Report Author

May 7, 2007 By Leave a Comment

Last week CMS Watch released one of the most comprehensive web analytics reports I have personally ever seen. I was very lucky in getting an interview with Phil Kemelor who is the principal analyst/author for the Web Analytics Report and the founder of PKWeb Communications.

Listen to our conversation here:


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Here are the questions I posed to Phil Kemelor:

  • Can you give us some background (authors, time-lines, etc…) on this Web Analytics Report and your motivations for creating it?
  • What benefits can somebody gain from reading this report and who exactly (target) is this report geared for?
  • How did you come up with the list of the 13 vendors that you reported on? I know that some other Analytics vendors were wondering why they weren’t included.
  • What kind of feedback have you received from this? What have the vendors thought of this report?
  • Can you give us your thoughts on the importance of Web Analytics in an online campaign?
  • Which Analytics tool is your favorite?
  • What is the cost of the report and where can people get it?
Filed Under: Web Analytics

VisiStat Releases AdCam 2.0

May 4, 2007 By Leave a Comment

VisiStat, Inc. announced today the release of AdCaM 2.0, an enhanced version of their advertising campaign manager. AdCaM™ allows users to target clicks from specific marketing campaigns through tools such as customized campaign URLs, detailed click path data, and bounce/conversion rate tracking.

“One of the most exciting enhancements in AdCaM 2.0 is the power of the summary reports for visitor click path on a per-campaign basis. They allow immediate feedback on Ad Spend results,” said Tina Bean, Marketing Director for VisiStat. “With VisiStat’s real-time nature, the new AdCaM makes it even easier to identify marketing strengths, weaknesses, campaign efficiency and click-fraud.” AdCaM’s easy to use interface and definitive reporting holds particular appeal for marketers, real estate agents, and those tracking online ad campaigns or watching for signs of click-fraud.


It is fully integrated with VisiStat’s suite of Web management features, supporting AdCaM’s ability to generate powerfully detailed usage reports. AdCaM 2.0 is a superior online tracking feature, and is available through VisiStat’s competitively priced subscription service. For more information or to receive a 7-day free trial, please visit http://www.visistat.com/ or call 408-725-9377.

Filed Under: Web Analytics

WebTrends Takes Over Microsofts Largest Campaign

May 4, 2007 By Leave a Comment

Yesterday WebTrends announced its role in Microsoft’s largest advertising campaign this year – the launch of Microsoft Office 2007, “It’s a new day. It’s a new office.” campaign.

Microsoft dedicated 61% of its marketing budget to online digital marketing – signifying the importance of connecting with consumers online. The campaign includes paid search, display ads, pre-roll video advertising and rich banner ads that encapsulated mini-demos.As a key partner of Microsoft, WebTrends along with McCann Worldgroup implemented campaign and web site performance tracking with WebTrends Analytics to provide a complete end-to-end view of the digital advertising effectiveness across 12 countries.

Read the Full Press Release.

Filed Under: Industry News, Web Analytics

Web Analytics World Blogging Contest Update

May 3, 2007 By Leave a Comment

I am extending the submission date to the end of next week (Friday, May 11th) but will be posting entries starting Wednesday May 9th. All entries can be emailed to manoj.jasra@gmail.com, read the rest of the rules here.

2 more excellent prizes have been added to the Web Analytics World blogging contest, they include:

  • A license to: WAPT 4.0 – load and stress testing tool that provides you with an easy-to-use, consistent and cost-effective way of testing web sites, web servers, and intranet applications with web interfaces – from SoftLogica
  • 2 hours with an Aquent recruiter to discuss your career goals, review your resume, and conduct mock interviews – from Aquent

This is in addition to:

Because of the new prizes added I will also select 2nd and 3rd place winners as well, so send in your entries! If you are looking for some suggestions check out Top Rank Blog and Marketing Pilgrim.

Filed Under: Industry News

Blogging Contest at Web Analytics World

May 2, 2007 By 2 Comments
Bloggers get your creative minds ready because on Wednesday May 9th I will be hosting my first ever blogging contest. I am looking for new posts on the topic specified below, I will be posting all the submissions on my blog and the post which receives the most visitor traffic after 1 week after their submission is posted will take home the prizes.

The Topic

“The Future of Search Marketing”

Sample Ideas (be as creative as you want)

- Google’s continued dominance
- Upcoming marketing products
- Personalization
- Top 10 List why SEM will not exist

The Rules

- Email entries to manoj.jasra@gmail.com, you must email me from a valid account so I can email you the URL to your post.
- All entries must be received by Tuesday May 8th at 2pm PST **Extended to Friday May 11th**
- Entries will be reviewed and approved by Manoj Jasra
- Entries must be new material and not copied from something already written
- All Entries will be posted on this blog on Wednesday May 9th through Friday May 11th (possibly Monday May 14th as well)
- Contestants are allowed to advertise their post through the means of their choice – PPC, Social Bookmarking, etc…
- Follow SEO Best practices (don’t spam, over link, keyword stuff, etc…)
- Winner will be based on most visited blog post
- 1 entry per person with a cap of the first 50 entries.

And the winner gets…

- A copy of Enquiro’s Eye Tracking Study (comparing Google vs. Yahoo vs. MSN) $298 Value
- Autographed copies of Web Analytics Demystified and Web Site Measurement Hacks thanks to Eric Peterson.
- A copy of Jennifer Laycock’s book: “Small Business Guide to Search Engine Marketing.”
- A Pro MyBlogLog account donated by MyBlogLog
- $50 Cash (via PayPal) and a post mentioning your website from yours truly at Web Analytics World
- A copy of WSOP (designed for website load time optimization) donated by SoftLogica
- more prizes to come later…

Thank you to Andy Beal at Marketing Pilgrim for the inspiration.

Filed Under: Industry News

CMS Watch Compares 13 Web Analytics Vendors

May 1, 2007 By Leave a Comment

Today CMS Watch released the Web Analytics Report, which evaluates 13 major Web Analytics suppliers based on extensive vendor research, interviews with customers across a range of industry sectors, and “hands on” testing of solutions. Purchase the report at: http://www.cmswatch.com/

The Web Analytics report is divided up into 6 main parts:

Part 1 – How to Use this Report

Provides an overview of the various sections and depending on your role in the organization suggests the best path to follow in order to get the most out of the Web Analytics report.

Part 2 – What is Web Analytics

An overview of web analytics including history and definitions of some commonly used phrases.

Part 3 – Business Case for Web Analytics

Talks about the reasons why Web Analytics is so important in an online solution by addressing business goals such as Improving Customer Service and Increasing Revenue/Audience/Operational Efficiency. It’s followed by the report addressing the various costs that come with web analytics above and beyond licensing. This section concludes by addressing why web analytics is such a worthwhile investment.

Part 4 – Web Analytics Technology and Features

This section goes into detail about the various features that were used to compare the various web analytics vendors:

- Technology (Architecture, Availability)
- Data Collection and Processing (WebServer, JavaScript tagging, Complexity)
- Data Accuracy (Verification, Sampling, User Id)
- Data Services (Importing, Exporting, Integration)
- User Administration (Permissions, Distribution)
- Reporting (Standard Reports, Usability, Advanced Features, Dashboards, Help Features)
- Vendor Intangibles (Implementation, Support, Licensing Costs, Future Development, Stability)

Part 5 – The Web Analytics Initiative

Part 5 talks about purchasing and implementation starting from the requirements all the way to implementation and best practices.

Part 6 – The Web Analytics Vendors

This is where all the major Vendors are compared using the items addressed in part 5. The following web analytics vendors are compared in this report:

24/7
AuriQ
ClickTracks
Coremetrics
Fireclick
Google Analytics
Nedstat
Omniture
SageMetrics
Unica
Visual Sciences
WebSideStory
WebTrends

For information email: info@cmswatch.com. I will be interviewing Lead Analyst (and author of this report), Phil Kemelor on Friday so stay tuned for some further insight via podcast.

Filed Under: Industry News, Web Analytics