Podcast: Interview with Phil Kemelor - Web Analytics Report Author

Manoj Jasra - Monday, May 07, 2007 0 Comments

Last week CMS Watch released one of the most comprehensive web analytics reports I have personally ever seen. I was very lucky in getting an interview with Phil Kemelor who is the principal analyst/author for the Web Analytics Report and the founder of PKWeb Communications.

Listen to our conversation here:

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Here are the questions I posed to Phil Kemelor:

Can you give us some background (authors, time-lines, etc…) on this Web Analytics Report and your motivations for creating it?
What benefits can somebody gain from reading this report and who exactly (target) is this report geared for?
How did you come up with the list of the 13 vendors that you reported on? I know that some other Analytics vendors were wondering why they weren't included.
What kind of feedback have you received from this? What have the vendors thought of this report?
Can you give us your thoughts on the importance of Web Analytics in an online campaign?
Which Analytics tool is your favorite?
What is the cost of the report and where can people get it?

Labels: Web Analytics