Last week CMS Watch released one of the most comprehensive web analytics reports I have personally ever seen. I was very lucky in getting an interview with Phil Kemelor who is the principal analyst/author for the Web Analytics Report and the founder of PKWeb Communications.

Listen to our conversation here:


powered by ODEO

Here are the questions I posed to Phil Kemelor:

• Can you give us some background (authors, time-lines, etc…) on this Web Analytics Report and your motivations for creating it?
• What benefits can somebody gain from reading this report and who exactly (target) is this report geared for?
• How did you come up with the list of the 13 vendors that you reported on? I know that some other Analytics vendors were wondering why they weren't included.
• What kind of feedback have you received from this? What have the vendors thought of this report?
• Can you give us your thoughts on the importance of Web Analytics in an online campaign?
• Which Analytics tool is your favorite?
• What is the cost of the report and where can people get it?
  

Labels: Web Analytics

             Subscribe by Email