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Yesterday WebTrends announced its role in Microsoft’s largest advertising campaign this year – the launch of Microsoft Office 2007, “It’s a new day. It’s a new office.” campaign.
Microsoft dedicated 61% of its marketing budget to online digital marketing – signifying the importance of connecting with consumers online. The campaign includes paid search, display ads, pre-roll video advertising and rich banner ads that encapsulated mini-demos.As a key partner of Microsoft, WebTrends along with McCann Worldgroup implemented campaign and web site performance tracking with WebTrends Analytics to provide a complete end-to-end view of the digital advertising effectiveness across 12 countries.
Read the Full Press Release.
