In Part 1 and Part 2 of this series we featured Chris "Silver" Smith and John W. Ellis. Today we are getting Rudy DeDominicis' thoughts on bringing SEO In-house.

Rudy DeDominicis : Search Marketing Specialist at Time Inc Interactive - Rudy previously did search marketing for Ziff Davis, AOL, and Paper.com. Also check out his Audience Development Golden Triangle.

Here are Rudy's thoughts:

I think the biggest advantage to having an in house SEO expert, is the familiarity with all of the in-house technology and business cultures. Having worked with many of the top consultants and SEO agencies I have noticed that once the consultant drops off a document the internal work of translating that document into ownership and getting approval starts. In many cases proper prioritization of the recommendations based on business needs to be applied. In addition its very easy for a company to just say yes to a recommendation from an outside agency. As an in-house expert you need to understand what the recommendation truly does and how to best execute for your specific business with your specific resources. Making sure you execute the SEO items that have the biggest SEO impact with the least amount of effort.

I think the biggest challenge is finding that perfect balance of SEO expert and affinity for your business. You need to truly know about the business you are performing SEO for to offer the best advice. You need to truly live in that world and become that business. Finding that individual to bring both business experience and proper enterprise SEO experience will be the toughest challenge.

Labels: Search Marketing In House, SEO In House