Google Adwords: Cost Per Action Summary
| Manoj Jasra - Sunday, June 24, 2007 1 Comments |
If you're looking for more information on Google Adword's latest cost per action advertising model, Kyle Grant over at the SearchEnginePosition Blog has provided an excellent synopsis of the new beta solution by Google.
For the business to business market, generally focused on lead generation, this is a massive move forward. B2B marketers are acutely aware of the cost of a lead and therefore through the Adwords platform pay specifically that value......As the product is still in the beta phases its release is not available to everyone. Conversion tracking must be in place on your account and your account must have over 500 conversions per month.
Read the full post here: http://www.searchengineposition.com/blog/default.asp?Display=92
Ya this move made by Google was really good. Most of the advertisers has felt happy. Since they doesn't need to pay for the clicks which gives them no profit. They will be paying only for the clicks which brings them some kind of sale. Moreover CPA has eliminated the click fraud to certain extent.