Gord Hotchkiss posted some of the findings from Enquiro's Chinese Eye Tracking Study in which they compared users' search experience between Google and Baidu (the post is at SearchEngineLand). The results show that Chinese searchers interact with search results quite differently than North Americans. There was also considerable differences when comparing heatmap scan patterns between Google and Baidu.

What's difference in user experience between Baidu and Google?

When you compare a 62% market share (Baidu) against a 20% market share (Google China) you would think that there should be a significant difference in user experience behind those numbers, right? Well, there is, but not in the way you would expect. Based on North American standards, Google should present a better user experience...On Google, users found what they were looking for in literally half the time (30 seconds vs 55) and with half the real estate - Gord Hotchkiss for SearchEngineLand

See how visitors interact with your with an Eye Tracking panel.

Labels: Baidu, Eye Tracking, Google