|
|
I am just going through my copy of the Search Marketing Standard Magazine and I have to say I am quite impressed with level and quality of content. The Summer 2007 version features the “Insiders Guide to SEM Training and Certification” written by David Temple. But that’s not it, there were many different items which caught my interest:
Featured Articles
- Paid Search’s Quality Scores written by Kevin Gold
- Link Building Guru, Eric Ward’s: Think Before You Link…Bait
- Industry Analysis by Chris Boggs
Research
I really enjoyed the industry statistics provided by Marketing Sherpa which indicates that the top traffic referring sources to ecommerce sites were Direct Referrals (29% up 5% from last year) and paid search finishing second at 24%.
27% of consumers type a product name in the internal search box when they arrive at a retail site, 23% go directly to a specific category and 16% try to find products on sale.
Comparing search engine user loyalty shows that Google has the most loyal visitors. This means that users tend to use Google for 3 out of 4 searches. The research also said that the vast majority of searchers used more than 1 engine.
SEM Conference Guide
- June 12-13 SES Toronto
- June 118-19 SES Latino (Miami)
- June 21-22 PPC Summit (New York)
- June 26-27 AD:Tech Miami
- June 28-29 High Rankings Search Engine Marketing Seminar (Denver)
- July 8-10 Affiliate Marketing (Miami)
- July 10-11 PPC Summit (London)
- July 31-Aug 1 Ad:Tech Chicago
- Aug 20-23 SES San Jose
- September 24-25 PPC Summit (LA)
- and there’s more…
I was also surprised at the amount of companies taking advantage of traditional print ads in the magazine. The companies included: Ad:Tech, ABC Search, SEO Copywriters, Yahoo Search Marketing, Bruce Clay, SMX, and the list goes on…
Go here to subscribe: http://www.searchmarketingstandard.com/magazine.html
