Visual Sciences, formerly known as WebSideStory has just released version 4.0 of their analytics software: HBX. HBX is a major player in the Web Analytics Industry boasting clients such as the NY Times, Nestle, Fedex, YouTube and Chrysler. The new release will be fully capable of measuring Web 2.0 Technologies:

Visual Sciences’ HBX Analytics is a comprehensive and highly scalable on-demand Web analytics solution, delivering deep insight into online visitor and customer behavior. It provides an extensive set of Web analytics reports and offers the optional HBX Visual Workstation interface for in-depth interactive visual analysis. The optional HBX Active Viewing interface overlays a heat map and metric values on to Web pages while the HBX Report Builder Excel-based interface loads metrics directly into spreadsheet models or custom reports. HBX Analytics expands the dimensions of analysis beyond the tracking of basic Web sites to include the tracking of Web 2.0 technologies and content, such as streaming video and audio, RSS feeds and podcasts, to more fully analyze audience interaction. E-Consultancy

Labels: HBX, Web Analytics