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The Canadian Association for University Education has given the Web Analytics Association and the University of British Columbia an award for excellence for their 4 course Award of Achievement in Web Analytics Program. The Four courses consist of:
- Introduction to Web Analytics
- Web Analytics for Site Optimization
- Online Marketing Campaign Measurement
- Creating and Managing the Analytical Business Culture
The program was honored for its innovation in the growing web analytics sector and for offering superior value to this niche audience. Web marketers from major companies, including Coca-Cola and the American Dental Association, have praised the WAA-UBC Award of Achievement program for its ability to provide immediate, actionable knowledge and tactics for applying, leveraging and understanding web metrics.
By taking the UBC Award of Achievement in Web Analytics, participants receive practical approaches to:
- assessing effective methods and tools used in web analytics, weighing each tool’s pros and cons
- designing and tracking marketing or communication from initial entry into the web site through to the desired sale or action (known as a “conversion”)
- optimizing conversions by analyzing web site content for enabling, supportive or confusing messages
- applying the concepts of participation marketing and visitor segmentation to determine how different markets are responding to your content, leading to conversions
- analyzing click and navigation patterns to determine the best product or service mix as well as identify profit centres.
