Web Analytics not Completely Understood
| Manoj Jasra - Thursday, June 07, 2007 0 Comments |
Web Analytics Demystified has recently released a research paper in which they described the Global attitude towards Web Analytics. The research consisted of 856 random web analytics users/consultants answering a 20 question open ended survey regarding the deployment and use of web analytics tools and processes, personal experience and attitudes related to web analytics, as well as company size and salaries. Download the Research Paper
1. When asked "Do you personally believe that the majority of people in your or your clients’ organization who come in contact with web analytics data understand the data?" which speaks directly to the overall utility of the data in organizations, 69 percent of respondents said "No" and another 13 percent offered "I’m not sure."
2. When asked to "Indicate your opinion about how easy or difficult you personally think web analytics is?" which broadly addresses the ease-of-use of available tools and the process through which practitioners and consultants apply web analytics to business problems, 47 percent indicated that they believed web analytics as "somewhat difficult" and 9 percent indicated that they believed web analytics was "extremely difficult."
3. When asked "Keeping in mind that this survey is completely anonymous at any time in the last 6 months have you considered looking for a new web analytics job?" which speaks to both employee satisfaction and the overall stability of web analytics initiatives inside organizations, a full 50 percent of respondents indicated "Yes" they had considered looking for a new job.
Labels: Web Analytics
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