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Yahoo Tries to Catch Up – Analysis and Discussion with Bloomberg and Gord Hotchkiss, CEO of Enquiro: Panama Project is Not Game Changer
In this video Gord discusses how difficult it will be for Yahoo to take market share away from Google. Even with the recent introduction of Panama and Quality Scoring, Yahoo is still playing catch up with Google Adwords. Gord says that Yahoo is looking to make its search better whereas Google is looking to gain more touch points on the Internet in order to offer a more complete user experience.
