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With ad:tech Chicago about a week away I thought I would recommend some conference sessions you absolutely MUST attend. ad:tech Chicago features 3 Tracks all with multiple sessions that I want to attend:
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The State of Measurement, Performance and Optimization
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Evolving Consumer Behavior and the Advertising Value Proposition
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ad:tech Exchange Series: Where Do We Go From Here?
Here are the sessions which peak my interest and where you can probably find me:
Tuesday July 31
2:30pm – 3:30pm
The Path to One-to-One Marketing: The State of Behavioral Targeting
3:45pm – 4:45pm
The Empowered Consumer: Are We Losing Control of Our Brands?
Wednesday August 1
12:00pm – 1:00pm
Tactical Search Strategies: Local and Mobile Search
3:45pm – 4:45pm
Monetizing Web 3.0
5:00pm – 6:00pm
Multi-Platform Marketing
For speaker and more in-depth information about these sessions at ad:Tech Chicago, visit:
http://www.ad-tech.com/chicago/conference-ch.asp
