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FeedBurner is now integrated with Blogger so that users can redirect their Blog’s feeds over to their FeedBurner Feeds. See the FeedBurner Blog for more information.
Why is redirecting so important?
We’re glad you asked. By redirecting your feed, you can get a true picture of how many subscribers you have. Some of you might even see a few more subscribers magically appear, though results will most certainly vary. Why so? Sometimes, publishers inadvertently fragment their feed audience by offering more than one feed address on the blog itself or within their autodiscovery tags (the method by which feed readers automatically detect the address of your feed for syndication purposes). This results in some subscribers not being counted, and no one wants that in a world where everyone should count for something. By redirecting your feed, you can consolidate any straggler subscribers and greatly improve your ability to effectively measure your audience.
To redirect your Blogger Feed simply log into Blogger, select Site Feed and then update the Post Feed Redirect URL similar to the image below:
