Is Flash Search Engine Friendly?
| Manoj Jasra - Monday, July 09, 2007 0 Comments |
SEOs have always been hesitant in recommending the use of Flash within websites and the Search Quality Team over at Google's Webmaster Central Blog has confirmed these hesitations.
Googlebot can typically read Flash files and extract the text and links in them, but the structure and context are missing.....even if your Flash content is in our index, it might be missing some text, content, or links. Worse, while Googlebot can understand some Flash files, not all Internet spiders can
The author of the article, Mark Berghausen and his team also have some recommendations for the "honest web designer" and how to best use flash:
- Use Flash only when needed such as for rich media and not for primary content
- Leverage sIFR so that non-Flash reader can read the page
- Make sure you leave an HTML link on splash screen which are comprised of Flash
Although Google can't index Flash files with the same performance as they do textual content, I see this barrier being removed as Google's Spiders become increasingly smarter. Until then, it's best to use flash wisely.
Read the full post here.
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