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Compete has recently launched Search Analytics in beta. Search Analytics combines search metrics and site analytics to deliver powerful marketing intelligence to its end users. Search Analytics can be beneficial in better understanding who your competition is, how your site stacks up against competitors and what keywords to use in PPC strategies. Search Analytics features 3 reports: Keyword Referrals, Site Referrals and Compare Sites.
We currently track several million domains; however, we are most confident in the data for the top 1 million domains. As with all things on the Internet, the smaller the sites are the harder it is to track them consistently. If you would like to contribute to the Compete community and make this data even stronger, please install the Compete Toolbar which you can find on our Tools page.
The Keyword Referral tool helps you understand what sites are benefiting the most from keyword phrases of interest. The tool helps you understand which sites are drawing the most traffic from each keyword phrase and how important different phrases are to each site for generating high quality traffic. Below is a keyword referral report I ran for the keyword “Canada.”
Keyword Share is the percentage of total referrals a site receives from Site Share is the Average Monthly Search Referrals is the running three month average of the total
a keyword compared to other referral sites.
percentage of all search referrals to a site from a keyword.
volume of search referrals that a site receives.
The Site Referral tool helps you understand what keywords are driving traffic to specific websites or categories. The tool highlights the most popular terms for your competitors and the market you’re interested in, and the quality of the traffic websites generate from their search referrals. Below is a site referral report I ran for “Youtube.com.”
Site Share is the percentage of all search referrals to a site from a keyword. Keyword Engagement is an index which represents the amount of time all people spent on a referral site after entering the search term or phrase (keyword). The “Keyword Engagement” metric is indexed to 100 with 100 representing the term that resulted in the most amount of time spent on site. Keyword Effectiveness is an index that combines the total number of people referred by a certain term and the amount of time those people spent on the referred site. The results are indexed to 100 with 100 representing the most effective term.
The Comparison tool helps you understand how your search referrals stack up against other sites. The analytics in the report can help you see where any competitive gaps are and highlight opportunities to improve your search tactics. Below is a comparison report I ran between MarketingPilgrim.com and SearchEngineLand.com
Keyword Share Advantage is the difference on a percentage basis in “Keyword Share” for each of the sites of interest. Site Share Advantage is the difference on a percentage basis in “Site Share” for each of the sites of interest. Engagement Advantage is the difference on a percentage basis in the average time per search referral for each of the sites of interest.
