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The Web Analytics Association (WAA) announced the WAA Base Camp, a series of one-day web analytics workshops that offer valuable information for newcomers, current practitioners and veterans alike, providing a solid foundation in website measurement, with authoritative course materials taught by industry experts.
The first workshop, “Introduction to Web Analytics,” is geared toward new web analytics professionals and managers, and provides a place to get grounded in the basics. Attendees learn the definition of web analytics and associated terms, how to get started, what to expect, necessary skills and technologies, and potential hurdles and hazards. The workshop provides a foundation and prepares attendees for the more advanced areas of analysis and optimization.
Introduction to Web Analytics
Online Marketing Campaign Measurement
Web Analytics for Site Optimization
Early bird registration is $695 and closes two weeks prior to each event. To register, visit www.webanalyticsassociation.org/.
The WAA Base Camp workshops will be held from 8:00 a.m. to 4:00 p.m. in the following cities:
Los Angeles – Monday, July 23, 2007
Boston – Monday, August 20, 2007
Chicago – Wednesday, August 22, 2007
New York – Tuesday, August 28, 2007
Washington D.C. – Sunday, October 14, 2007
